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Findings 03 and 04 · Competitor landscape

VERIFIED

No supplier owns this market, and CAFU has created a vacuum.

Of the 122 companies that named a supplier, the largest single group buys from independent traders.

  • Independent third-party traders39

    Quality and trust complaints cluster here.

  • Self-fuelling at retail stations36

    Not a supplier relationship at all. The competitor is the pump.

  • ADNOC31

    Price, contract difficulty, minimum quantities.

  • ENOC / EPPCO30

    Price.

  • CAFU20

    Withdrawal and service failure. 16 of 20 mentions are negative.

  • Emarat1

    Marginal presence in this dataset.

A tractor unit refuelling from a private on-site bulk diesel tank in a yard.
A site refuelling from its own bulk tank rather than any delivery service.

36 companies have no delivered-fuel supplier at all. They drive to a station. The competitor is the pump.

Source: FILLIT_Master_Database.xlsx · current supplier among the 102 companies that named one · a company can name more than one supplier.

Pricing context

SOURCED

UAE diesel is price-regulated at AED 4.30 per litre (September 2026), so every station charges the same. CAFU reinstated delivery fees of AED 12 to 20 per order in April 2025. FILLIT’s differentiators are therefore delivery, 10ppm quality, no minimum order and pricing issued before dispatch, not the litre price.

The vacuum

VERIFIED

20

companies named CAFU unprompted. 16 of them negatively. All 20 are confirmed diesel users.

A direct replacement for a withdrawn supplier, with no price fight required.

These businesses already bought delivered diesel and already decided they wanted it. They need no education on the category — only a supplier that turns up.

  • UAE Fuel Price Committee, via Gulf News and Khaleej Times, Sept 2026

    Diesel retail price of AED 4.30 per litre

  • Gulf News, 24 April 2025

    CAFU reinstating delivery fees of AED 12 to 20

  • The National, 23 January 2026

    CAFU slot-availability and supply problems

Press coverage is secondary context, cited as published. The 20 accounts are first-hand field records.

The priority segment

20 CAFU-affected accounts.

Handed over as its own workbook. Every one has the verbatim field note that records what went wrong.

VERIFIED
Filters

20 of 20 companies

Sun Metal Casting FactoryHotSharjah Industrial AreasMetal, steel and aluminiumThird party32,778 LClarence - Purchase Manager
Ismail Gheewala General Trading (L.L.C)HotDubai Investment ParkManufacturing and factoryProcured from CAFU earlier. Currently procuring from other 3rd party2,500 LBikas (Manager)
SHJ. CARBON FACTORY LLCHotSharjah Industrial AreasManufacturing and factoryAl Nasr diesel2,500 LSabu
Safeline Freight Forwarding LLCHotDubai (other)Transport, logistics and fleetENOC, CAFU, other 3rd parties1,500 LWalid
Uniforce Contracting LlcHotDubai (other)Building and civil contractingGolden Power - ENOC1,250 LNot captured
Impact Metal Const Factory LlcHotSharjah Industrial AreasMetal, steel and aluminiumNearest fuel station625 LManoj
Emcon Contracting LlcWarmAl QuozBuilding and civil contractingFuel station and 3rd party37,850 LBashir
Dayal Metal Containers FactoryWarmAjman Industrial AreaMetal, steel and aluminiumADNOC (chip)30,000 LBilal ( Purchase manager)
Al Jalal Trading EstWarmAl Sajaa, SharjahTradingADNOC (prepaid card)20,000 LAhmed
Dar Al RokhamWarmJebel Ali / JAFZAOther / unclassifiedADNOC / ENOC12,500 LNot captured
Al Areen Trading Co LLCWarmAl Sajaa, SharjahTradingADNOC (fuel station)10,000 LShafil - Operations Shakil - Management
EcoPackWarmDubai Industrial CityOther / unclassifiedENOC (chip)8,500 LBala Murugan
FORTIS EASY PANEL FOR PRECAST BUILDING MANUFACTURING CO. L.L.CWarmDubai Industrial CityBuilding and civil contractingAquiring from FuelBuddy and ADNOC currently. Earlier acquired from CAFU4,500 LUmer Farooq (operations head)
Ascend Metal IndustriesWarmJebel Ali / JAFZAMetal, steel and aluminiumThird party (bedford fuel trading)2,000 LKaid Rampurwala (purchase department)
Rukun Al Emdad spare partsWarmSharjah Industrial AreasAuto workshop and equipmentCAFU1,250 LInayat
AL SAHEB BLDG MAT TR L.L.C.WarmAl Sajaa, SharjahOther / unclassifiedEmarat (pump)Not capturedMohd. Shoaib
ECOCOAST CONTRACTING L.L.CWarmDubai Investment ParkBuilding and civil contractingFuel pumpsNot capturedNot captured
Ideal Steel Construction ContractinWarmAl QuozMetal, steel and aluminiumENOCNot capturedShankar
LSC Freights and LogisticsWarmBusiness Bay / Jumeirah / BarshaTransport, logistics and fleetMultiple vedors(cafu, enoc)Not capturedNot captured
FastTrack CargoColdDubai (other)Transport, logistics and fleetENOC (prepaid chip)500 LNot captured

Source: FILLIT_CAFU_Affected_Accounts.xlsx, verified against the master database · n = 20 companies that named CAFU unprompted during a field visit.

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