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KPI · New leads generated

VERIFIED

The leads we found ourselves beat the list on every measure.

136 companies identified by walking in, logged in the New Leads section, against the 500 companies from the planned list.

Leads we generated
136
Of those, green
89

65.4% green rate

Better than the list
3.5×

on green rate

Dead ends
14.0%

against 45.0% on the list

Every company, one cube

VERIFIED

500 addresses we were handed.136 we found ourselves.

The block on the right is the list. Most of it is red. The block on the left is what walking in produced.

Self-generated136 companies
The planned list500 companies
Green — confirmed diesel userBlocked or unresolvedDead endOne cube is one company.

Self-generated against the planned list

VERIFIED

Better on green rate, and a third of the dead ends.

  • The planned prospect list (500)
  • Self-generated in the field (136)
18.6%
65.4%

Green rate

confirmed diesel users

45.0%
14.0%

Dead-end rate

no company at the address

What that difference means

  • 3.5×better green rate than the prospect list we were handed.
  • 3.2×lower dead-end rate, because we chose the address ourselves rather than trusting a stale list.
  • 36of the 136 came from marine and boat building alone, a sector nobody had targeted.

Week 1 generated zero new leads and a 59.5% dead-end rate. That is the whole argument.

Source: FILLIT_Self_Generated_Leads.xlsx, verified against the master database · green = Hot, Warm or Cold · dead end = recorded Invalid · self-generated leads were logged in the New Leads section in Weeks 2 to 5.

The list

All 136 leads we generated.

Every company found by walking in rather than working a list. They carry the largest accounts in the entire book.

VERIFIED
Status
Filters

136 of 136 companies

RP Group - Gulf Asian Contracting Co LLCHotAjman Industrial AreaBuilding and civil contractingMultiple 3rd party (Speedex, Kajur)4,542,000 LSandeep
Saif Al Saleh Transport LLCHotWarsan / International CityMarine, boats and shippingWelcome diesel, yes diesel trading75,700 LFayaiz
Merint InteriorHotDubai Industrial CityBuilding and civil contractingENOC (chip)50,000 LRishad (Procurement Manager)
Poorav Chemical TransportHotWarsan / International CityMarine, boats and shippingSilver homes46,000 LRavikanth dubey
Bilal Industries L.L.C.HotAl Jurf, AjmanMetal, steel and aluminiumLocal vendor(Ajman)17,032 LGhulam Mustafa (Accountant)
BRIGHT SEASHORE SHIPPING LLCHotDubai (other)Marine, boats and shipping3rd party (some Pakistani guy)5,000 LAtif
New city garageHotAl QusaisAuto workshop and equipmentADNOC500 LNot captured
Tamask building contractingHotUnspecifiedBuilding and civil contractingNot captured208 LNot captured
Al Taj terminal serviceHotAl QuozFood and beverageADNOCNot capturedNot captured
Chinese Palace GroupHotBusiness Bay / Jumeirah / BarshaOther / unclassifiedNot capturedNot capturedSajad
CICON Building Materials (Steel Bar Fabrication)HotDubai Industrial CityMetal, steel and aluminiumADNOC (chip)Not capturedDurga
SCA Shipping ConsultantsHotBusiness Bay / Jumeirah / BarshaMarine, boats and shippingADNOCNot capturedRinjit
Ardh Al Madina Group of CompaniesWarmRas Al KhorOther / unclassifiedMusajal Fuel90,840 LAnwar Shahzad (Chairman)
Rhenus Logistics Gulf DWC LLCWarmJebel Ali / JAFZATransport, logistics and fleetFuel pump (chip)70,000 LSasikumar Balaraman (Ocean Freight Manager)
AFAQ Engineering For Building Contracting lIcWarmDubai (other)Building and civil contractingGP Golden30,280 LSAYED IRFAN (Pocurement Officer)
Coco Cola Al Ahila Beverage CompanyWarmUmm Al QuwainFood and beverageADNOC (chip)22,000 LNot captured
Dar Al RokhamWarmJebel Ali / JAFZAOther / unclassifiedADNOC / ENOC12,500 LNot captured
Sky Blue ShippingWarmDubai (other)Marine, boats and shippingSilver home,Jebel Ali port12,500 LGot business card
EcoPackWarmDubai Industrial CityOther / unclassifiedENOC (chip)8,500 LBala Murugan
Fast LogisticsWarmWarsan / International CityTransport, logistics and fleetFuel station6,500 LJabir (Operations)
Ali Rashad Al Shamsi Trd. LCC.WarmBusiness Bay / Jumeirah / BarshaOther / unclassifiedADNOC (chip)6,250 LSaif
Burj Al Shaheen CarpentryWarmAl Sajaa, SharjahBuilding and civil contractingNearest fuel station4,375 LMohd Askam
Point Pinnacle Building Contracting LLCWarmBusiness Bay / Jumeirah / BarshaBuilding and civil contractingAl Quoz Diesel4,375 LMr. Hakeem
Bushehab Launch FactoryWarmAjman Industrial AreaMarine, boats and shippingThreestar and ADNOC (fuel station)3,785 LMohamed Farag Saad Ismail (Project Manager)
Vibe Detergent Trading LLCWarmAl Jurf, AjmanManufacturing and factoryENOC, ADNOC (fuel station)3,750 LNishat
Daira CarpentryWarmAl Sajaa, SharjahBuilding and civil contractingADNOC (fuel station)3,375 LMasood Ahmed (Manager) / Naimat Ullah (CEO)
OP3 DesignWarmDubai Industrial CityOther / unclassifiedFuel station2,500 LAmaan Khan (Purchase manager)
Ascend Metal IndustriesWarmJebel Ali / JAFZAMetal, steel and aluminiumThird party (bedford fuel trading)2,000 LKaid Rampurwala (purchase department)
Muhammad Abbas Metal Scrap Tr. LLCWarmAl Sajaa, SharjahMetal, steel and aluminiumClosest fuel station1,875 LMehran Hameed (Managing Director)
Rukun Al Emdad spare partsWarmSharjah Industrial AreasAuto workshop and equipmentCAFU1,250 LInayat
North Africa ShippingWarmNadd Al HamarMarine, boats and shippingTrident diesel625 LHamoud
Stone craft marbles & granitesWarmSharjah Industrial AreasBuilding and civil contractingFuel pump300 LZakir
Melcome Luxury TransportWarmBusiness Bay / Jumeirah / BarshaMarine, boats and shippingENOCNot capturedGot business card
TTS International Heavy Lift Solution Services LLCWarmDubai (other)Other / unclassifiedNearest Fuel StationNot capturedRishidas C
Right Choice Transport LLCColdWarsan / International CityMarine, boats and shippingRingzone and sharf fuel321,725 LRajendra Kathri
Grewal General Transport Co LLCColdBusiness Bay / Jumeirah / BarshaMarine, boats and shippingOwn113,550 LHarpreet
Sama Teeba Food Stuff TradingColdUmm Al QuwainFood and beverageNot captured50,000 LDr Ismail
AFS transportColdWarsan / International CityMarine, boats and shippingHybrid diesel (Jebel Ali)30,280 LManmeet Singh
Surti IndustriesColdJebel Ali / JAFZAManufacturing and factoryADNOC and third party( Golden fuel trading)30,000 LShabbir Attarwala
Prime express interntional couriersColdBusiness Bay / Jumeirah / BarshaTransport, logistics and fleetAny gas station20,000 LSurya

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