Our own lead scoring was pointing at the wrong companies.

Across the 90 Hot, Warm and Cold companies whose consumption converts to litres per month, excluding one outlier account.

58%

of measured diesel volume sits in companies we scored Cold.

Measure	Hot	Warm	Cold
Companies with measured volume	20	35	35
Total litres per month	317,123	497,376	1,139,293
Share of measured volume	16.2%	25.5%	58.3%
Average per company	15,856 L	14,211 L	32,551 L

The average Cold company uses 32,551 L a month — 2.1× a Hot one. Escalate the top 10 Cold accounts by volume to a named account manager.

Source: FILLIT_Master_Database.xlsx · RP Group - Gulf Asian Contracting Co LLC is excluded from every figure on this page: at 4,542,000 L a month it alone would outweigh everything else combined. Consumption in litres, gallons and AED was converted to one measure.

The excluded outlier

RP Group - Gulf Asian Contracting Co LLC

Reports 40,000 Gallons/Day at Al Ruwais site; 30,000-45,000 Gallons/Month at 2nd site (Sharjah & Ajman). At 4,542,000 L a month it is 2.3× the entire measured pool, so it is shown separately everywhere rather than folded in.

Hot

Act on this first

VERIFIED

The top 10 Cold accounts by measured volume.

Confirmed diesel users, not ready to switch — and holding most of the litres in the book. This is the list to give an account manager.

All 95 Cold companies