Market research internship · September 2026
Divesh Anand · Market Research Intern · Team Vision Crafters · FILLIT Diesel Trading LLC
The market we mapped
743 field visits resolved to 636 unique companies. Each is shown at its latest status. Select any band to open its companies.
The addressable pool is not 182
210
more companies are blocked or unresolved, not rejected. The process stopped; the company did not.
28.6% of the book
of 244 closed records
Source: Combined_week1-week5.xlsx, Combined_week6.xlsx and Combined_Week_7.xlsx, 7 August – 24 September 2026 · n = 636 unique companies from 743 field visits · each company counted once, at its latest status.
The finding that changes the priority list
VERIFIEDOur own lead scoring was pointing at the wrong companies. Across the 90 companies whose consumption converts to litres per month, the average Cold company uses 32,551 L a month — 2.1× a Hot one.
16.2% · avg 15,856 L
25.5% · avg 14,211 L
58.3% · avg 32,551 L
RP Group - Gulf Asian Contracting Co LLC is excluded from every figure above. At 4,542,000 L a month it alone would outweigh everything else combined.
Top five findings
01
72 qualified companies report 814,499 litres a month, about AED 42M a year, excluding RP Group — which alone reports 4.5M litres a month. FILLIT has a named revenue pipeline, not a market estimate.
See the evidence814,499
litres a month from 72 named, qualified companies
02
Excluding RP Group, 58% of measured volume sits in Cold companies, averaging 32,551 L a month against 15,856 L for Hot. Growth needs key-account management, not just fast follow-ups.
See the evidence58%
of measured litres sit in companies we scored Cold
03
36 companies still drive to a pump and 39 buy from unverified traders. Diesel is regulated at AED 4.30 a litre, so the objections we heard were reliability, quality and access, not price.
See the evidenceAED 4.30
a litre, regulated — so nobody competes on price
04
20 companies raised CAFU unprompted, 16 negatively, and every one of them uses diesel. This is the fastest share gain available, with no price war required.
See the evidence20
accounts naming a withdrawing competitor
05
Metals converted at 67%, Al Sajaa at 84.6% and DIC with DIP at 45%. 76 companies raised generator, forklift or machinery refuelling, which no fuel station can serve.
See the evidence76
companies with equipment that cannot be driven to a pump
The largest opening of all
76 companies raised forklift, generator or machinery refuelling — the biggest pain-point group in the entire book, and the one no station network can serve. It is a proposition competitors structurally cannot copy.
A forklift refuels where it works. There is no pump it can reach.
Business opportunity map
Each row is a named group of companies in the handover files, not a market segment estimate.
The largest group of all. None of this equipment can be driven to a pump.
Sell downtime recovery, not a cheaper litre. Price is regulated, time is not.
Direct replacement of a withdrawn supplier. No price fight required.
No-minimum delivery and post-paid terms. The exclusion is itself a market.
Verifiable 10ppm with batch certification. Nine of ten quality specs asked for 10ppm.
Structured terms. Four of the ten credit requests are already Hot.
Not one of these six openings is a price argument.
Weekly progress
Week 1 in the field returned a 59.5% dead-end rate even with 22 self-generated leads already in the mix. That told us the prospect list itself needed replacing.
Week 1
+22 new leads121
visits
Week 2
+15 new leads120
visits
Week 3
+18 new leads96
visits
Week 4
+19 new leads96
visits
Week 5
+20 new leads116
visits
Week 6
+15 new leads102
visits
Week 7
+27 new leads92
visits
7 weeks · scroll sideways for the rest.
From Week 2 the dead-end rate held between 19% and 30%. Week 6 spiked to 46.1% on revisits and gated sites; Week 7 recovered to 29.3% on our largest weekly batch of self-generated leads.
The demand is identified and named. The next team starts from a map, not a list.
FILLIT delivers diesel on demand across the UAE, from 100 litres to 5 million, at a certified 10ppm specification, with GPS tracking and 24/7 dispatch. Its buyers are fleet and plant managers, site and project managers, marine operators and procurement leads.
636 companies · 743 visits · every figure traces to the handed-over workbook.